GA4 Setup Guide 2026: Step-by-Step for Accurate Tracking
If GA4 “doesn’t match” your other tools, it’s rarely because GA4 is broken. It’s usually because the setup was rushed: tags firing twice, missing consent signals, messy event names, cross-domain sessions splitting, or key actions never being marked as key events (formerly “conversions”). The good news: a clean GA4 implementation is repeatable—when you treat it like a measurement system, not a […]